いやだよっ！

We are not a print or prepress service

We get all kinds of requests to do just printing or just colour separations or some other single step in the entire workflow process. Sure, they are all important steps, but we are a creative services provider that happens to like controlling every step of the process for for quality-assurance reasons; not a process service provider that happens to do creative work.

If you are just looking production work, you presumably already have a handle on the processes. That being the case, you probably want to go directly to a print company or a prepress company.

If you are not knowledgeable about the processes involve in media production, then you should be hiring us to to everything, from conception to final production.

We don't do "web design"!

Everybody does web design! Why not?

First off, the term "web design" in its current usage, is an oxymoron. Mostly, the people who claim to do web design are not doing it at all. The problem is with their misused of the word "design".

Design of anything starts with defining the function. That function relates to both content and to one or more processes. So for a magazine, for example, the content is the news or articles. One set of processes is involve in creation of that content. Another set of processes are concerned with integrating that content with other content, such as graphics, photos, etc. Yet another set of processes are pertinent to delivery.

And so it goes for webisites. Magazine publishers, while they may try to imposes to print-media processes on their websites, have a better grasp of this than most.

Actually, we did create this website. It serves a certain function very well. That in itself was by "design". And there are some things this website doesn't do well. Those problems could have been eliminated if we had spent the money to "do it right", but hey, that too is part of an on-going process.

If you really want to do it right, we refer you to Hardfocus Media. We do the graphics for them but they know marketing and content management, workflow, servers and all that other stuff that somebody needs to know to put up a website.

We don't do Windows!

Here is an odd question that we get asked a lot: Do you use Windows?

It's odd because it has nothing to do with the services we provide and it has nothing to do with the results we produce or compatibility with Windows or anything else. If you have any doubts about this, talk to us!

For those that simple must know, we've migrated most of our workflow to Apple Macs. Apple OS X just works better. We know some of you think this is some kind of blasphemy. Listen up, rug rats, we've been using computers longer than a company called Micro Soft* even existed. This is not some kind of religious thing. We just use what works. We get rid of whatever gives us the most headaches and we'll change again if something more suitable comes along.

Actually, we still have one WIndows XP box left that we use for certain audio production. We just haven't decided on a suitable Mac replacement for the software, yet. But all in due time.

*Yes, it used to be two words.